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PRIME
For Your Best Day
Prime cycling apparel enhances the ride experience with product that is refined—every detail considered for performance and elegant style. The product is built inside out for comfort and function that elevates your ride. From the fit to the fabrics to every tiny detail, the Prime Collection is considered, balanced, refined, and timeless.
PRIME
For Your Best Day
Prime cycling apparel enhances the ride experience with product that is refined—every detail considered for performance and elegant style. The product is built inside out for comfort and function that elevates your ride. From the fit to the fabrics to every tiny detail, the Prime Collection is considered, balanced, refined, and timeless.
“When designing the Prime Collection, we wanted to craft an elevated, comfortable, and timeless product that would enhance riders’ emotional connection to their rides.”
- Thomas Perren, Specialized Apparel Design Lead
“Cycling is a real opportunity for me to disconnect from reality and escape for a short period of time.”
- Ed Ma
“Cycling is a real opportunity for me to disconnect from reality and escape for a short period of time.”
- Ed Ma
Prime Bib Shorts
These 3x Chamois bib shorts allow you to be one with your bike. Their stretchy elastic suspenders are plush and soft but stay in place without constricting your upper body. Silicone-infused fabric cuffs stay secure on your leg while feeling smooth.
Prime Jersey
This form-fitting jersey features UPF 30, ample pocket storage, and understated flat stitching. It’s also engineered with moisture-wicking VaporRize™ fabrics, so you can stay cool, comfortable, and riding at your best.
Prime Wind Vest
This minimalist wind vest is designed to be lightweight and easily packable. To help seal out cold, the vest also is constructed with partial elastic at the shoulders and waist.
Prime Bib Shorts
These 3x Chamois bib shorts allow you to be one with your bike. Their stretchy elastic suspenders are plush and soft but stay in place without constricting your upper body. Silicone-infused fabric cuffs stay secure on your leg while feeling smooth.
Prime Jersey
This form-fitting jersey features UPF 30, ample pocket storage, and understated flat stitching. It’s also engineered with moisture-wicking VaporRize™ fabrics, so you can stay cool, comfortable, and riding at your best.
Prime Wind Vest
This minimalist wind vest is designed to be lightweight and easily packable. To help seal out cold, the vest also is constructed with partial elastic at the shoulders and waist.