Three years ago, as our road product team at our Morgan Hill, CA, Innovation Center focused on more integration in the name of aerodynamics, squeezing out every watt per kilo and reducing every gram of drag, they began to dream of a new way. Is there a space for a classic bike with refined lines, simple cable routing, a seat collar, traditional stem, and threaded bottom bracket, all built around a frame with a singular focus on transcendent ride quality?
Meanwhile, in Specialized Freiburg, our carbon gurus had a “eureka” moment — a new theory for how forces moved through a frame. This theory proposed that shape was by far the most important variable — a more potent force for delivering ride quality than previously imagined. The team knew turning this theory into practice would require the most challenging and extensive simulation project in our history. Was there a project that could serve as a foundation for this work?